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LearnCDHC Bridges Education Gap on Consumer Directed Healthcare : Interactive Web resource engages and educates consumers about consumer-directed healthcare
Date:10/6/2008

LearnCDHC, a Web-based resource designed to engage and educate viewers about consumer-directed healthcare (CDHC) options including Health Savings Accounts (HSAs), Health Reimbursement Accounts (HRAs) and Flexible Spending Accounts (FSAs), has partnered with sister company, Axcept Media, to offer enterprise level services in concert with its existing direct-to-broker and small to midsize business model.

MINNEAPOLIS (Business Wire EON) October 6, 2008 -- The number of consumers seeking health coverage through HSAs is growing at a significant pace. Coverage has grown from 438,000 lives when HSAs were introduced in 2004, to 6.1 million lives as of January 2008.

Despite these numbers, studies show that consumers don't quite understand their health insurance, much less consumer-directed healthcare options. A recent J.D. Power and Associates study revealed that health insurance plan holders rate their insurer lowest when it comes to information and communication needed to understand their plan.

"A lot of CDHC resources out there put the cart before the horse, assuming an informed healthcare consumer," says Korey Erb, CEO of LearnCDHC. "However, our conversations with insurance brokers and consumers revealed that few people fully comprehend what consumer-directed healthcare is, how it works and how it differs from traditional medical plans."

LearnCDHC was created to address these issues. The subscription-based platform, designed for insurance brokers and small to midsized companies, contains interactive presentations explaining the three types of CDHC plans, as well as a customizable backend that brokers can use to communicate with clients and their employees. For enterprise level clients using these resources, such as Bank of America, unique presentations coupled with a custom back-end can easily and affordably be implemented.

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