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Exstream Software by HP Announces 2008 Visionary Award Winners : Customers Showcase Innovative Applications Created using the HP Exstream Enterprise Document Automation Solution
Date:11/20/2008

Exstream Software by HP today announced the winners of its 2008 Visionary Awards, presented at the seventh annual North American Exstream User Conference in Cincinnati, Ohio.

LEXINGTON, Ky. (Business Wire EON) November 20, 2008 -- The awards recognize customers that have used HP Exstream to make significant strides in improving customers' experience through the communications they send. Recipients were evaluated on both qualitative and quantitative results, including return on investment, speed to market, improved customer satisfaction and streamlined processes.

Customers submitted applications in categories for Best Designed Document, Best Interactive Document, Most Sophisticated Application, Best Design of a TransPromotional Document, Best Application Architecture, and Most Significant Return on Investment.

Blue North Strategies Inc. earned this year's award for Best Designed Document for its Water Insight, Spring 2008 newsletter. An industry leader in personalized communications, Blue North Strategies used HP Exstream to transform a customer's client newsletter from basic static pieces into highly personalized forms of communication relevant to each recipient. Implementing HP Exstream provided the platform for each newsletter cover to be personalized with name, photo, location and customer contribution, supporting the client's communication strategy of developing marketing that makes an impact.

The award for Best Interactive Document was given to Penn National Insurance for its agent and underwriter communications. The company uses HP Exstream to produce real-time communications online for quick underwriter and agent review, dramatically improving the production process. In using the HP Exstream engine as a web service to create PDF insurance quotes in real time, Penn National Insurance has realized a 65 percent increase in new business quotes. Additionally the co
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