(RED)ZONES are a continuation of (RED)'s growing musical partnerships including (RED)WIRE (http://www.redwire.com/), an online music service that raises money for the Global Fund, and (RED)NIGHTS, a series of concerts that engages artists and their fans to raise awareness for the issue of AIDS in Africa.
About (RED)(TM) and (PRODUCT)RED(TM)
(RED)'s primary objective is to engage the private sector in raising awareness and funds for the Global Fund, to help eliminate AIDS in Africa. Companies whose products take on the (PRODUCT)RED mark contribute a significant percentage of the sales or portion of the profits from that product to the Global Fund to finance AIDS programs in Africa, with an emphasis on the health of women and children. Current partners are: American Express (U.K. only), Apple, Converse, Gap, Emporio Armani, Hallmark, Dell, Windows and Starbucks. Since its launch in the Spring of 2006, more than $130 million has been generated by (RED) for the Global Fund. (RED) money is at work in Swaziland, Rwanda, Ghana and Lesotho. 100% of the (RED) money goes to work on the ground in Africa. For more information, visit www.joinred.com.
About The Global Fund to Fight AIDS, Tuberculosis and Malaria.
Since its creation in 2002, the Global Fund has become the dominant financer of programs to fight AIDS, tuberculosis and malaria, with approved funding of US $15 billion for programs in 140 countries. The Global Fund supports programs based on agreed performance targets and disburses money in response to proven results. At the end of 2008, programs supported by the Global Fund have averted more than 3.5 million deaths by providing AIDS treatment for 2 million people, TB treat
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