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"Win 25K For Your Cause": A Produce Company Taps Into Community Opinion To Find A New Social Program To Support Via “Growing Smiles, Sharing Goodness” Movement
Date:7/19/2014

Coral Gables, Fla. (PRWEB) July 20, 2014

Giving Back Without Holding Back: Turbana Puts Power in Consumers’ Hands with a Chance to Nominate a Community Cause to Win $25K

Produce Company Taps Into Community Opinion To Find A New Social Program To Support Via “Growing Smiles, Sharing Goodness” Movement
 
Corporations often donate money to charities or non-profits, but it’s rare to find an organization that lets the consumer decide where their support should go. Turbana Corporation, a leading importer of tropical produce in North America, including bananas, plantains, and pineapples, is taking its social movement “Growing Smiles, Sharing Goodness” campaign to a new level with this year’s “Win 25K For Your Cause.” This online interactive contest is designed to encourage the community to speak up and choose causes close to their own hearts and homes. The community cause that receives the most votes will win a $25,000 sponsorship, and Turbana will work with community members to setup a program that supports the cause. "We at Turbana are always keen on working with communities in a way that empowers them to make a difference in their lives, their families and the world,” says Juan Alarcon, CEO at Turbana.

“Win 25K For Your Cause” will be fully housed within Turbana’s Facebook, and will be driven by votes and shares throughout the period from July 1st to August 12th. Participants will be asked to “tally” themselves into Turbana’s ongoing “Growing Smiles, Sharing Goodness” movement, which is focused on empowering individuals to do good for their communities. They can then either nominate a cause of their choice, or vote for a cause that has already been nominated. "Turbana prides itself on taking a hands-on approach in working with our community to affect positive change. Since our inception in 1970, the company has remained dedicated to investing in social and economic projects within t
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