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"Aprima Medical Software, Inc.," Unveiled by iMedica; Premier EHR / PM Company Adopts New Name
Date:7/15/2009

Trademark conflict resolved; distinctive brand established for the physician electronic health record and practice management system market

Dallas, TX (PRWEB) July 15, 2009 -- iMedica Corporation, a leading developer of electronic health record (EHR) and practice management (PM) systems for medical practices, is now Aprima Medical Software, Inc. The new name takes effect today.

"Another company had established a similar mark before we were founded and before the current management team was in place," noted Michael Nissenbaum, President and CEO of Aprima. "In fact, several healthcare companies have a similar reference in their name. Our brand must be as distinctive as our technology is innovative."

With the Obama administration's healthcare IT stimulus package, that distinctiveness is especially important now. Some $17 billion in incentive payments will be available over five years through 2014 for doctors and hospitals who adopt EHRs. "Our growth has been phenomenal and is accelerating," said Nissenbaum. "It just makes sense to do this now with our existing customer base than to wait and incur higher costs to notify a larger customer base down the road."

The new name, Aprima Medical Software, Inc. ("uh-PREE-muh"), positions the company as the premier EHR / PM software provider for medical practices. "Our core is about fusing innovation and care," Nissenbaum said. "That means our developers and customers collaborate on the vision for our product road map. It means we focus on speed - software that 'gets out of a doctor's way.' It means we respect physicians' individuality by enabling them to maintain their own workflows. And it means we respect practices' individuality with licensing plans that make sense for everyone from a solo rural practitioner to a mid-sized urban group. It means that despite individu
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