Navigation Links
'The Hair Care Market is Letting Male Consumers Down' States Bioceutica

In a ground-breaking study, The Dove Men+Care 2017 Men's Hair Census invited men from all fifty States to talk frankly about their relationship with their hair – and the results uncovered some surprising insights into the way men in America feel about haircare.

The census found that six out of ten men in the U.S wish they had healthier looking hair, while one out of five admitted to feeling jealous of the style and condition of a friend’s hair.

The census also revealed the lengths men would willingly go to in an attempt to improve the quality of their hair, with one out of five stating they would happily give up drinking for a month if it meant having stronger, healthier hair.

Bioceutica believes that the results of the census reflect the rate of growth within the male grooming industry, which is currently valued at $50 billion globally, and according to Allied Market Research, is expected to increase to $166 billion by 2022. However, in reviewing what it is that the male population in the U.S care most about regarding hair care, Bioceutica is concerned that the current market is not meeting consumer expectation.

The majority of men’s hair care products are sold as multi-use products; incorporating shampoo, conditioner and body wash into an 'all in one' solution, which uses convenience as its core marketing tool. Yet, the Census outlines that male consumers are becoming increasingly interested in improving the condition of their hair. To do this brands will need to look at bringing products to market that share more in-depth information on formulation, results and that target specific hair types.

About Bioceutica:

The language used within the male grooming market could also be seen as predominantly flawed in light of this research. Bioceutica investigated the most popular mainstream male grooming brands and found most products use terms such as ‘energizing’, ‘engineered’, ‘sport’ and ‘iced’. In many cases, the male marketing message speaks out louder than what the products contain, or how they work to improve the condition of the hair.

Bioceutica believes that to align with the changing needs of male consumers successfully, brands should focus on hair care that is accessible for all. Companies such as Target are already catering to this movement, with the retailer’s online store carrying a total of 1328 gender neutral hair care products. ‘Women’s hair care products focus on holistic, natural ingredients, while products marketed at men are far more manual and appeal to the ‘jump in the shower and go’ mentality.’ Stated a spokesperson from Bioceutica. ‘What this census shows is that men want more from their hair care products and that brands need to strike a balance in their marketing that showcases how and why a product works, without using language that is off-putting to either consumer group.’


Read the full story at

Source: PRWeb
Copyright©2017 Vocus, Inc.
All rights reserved

Related medicine news :

1. Keynote Speaker Jack Uldrich to Discuss 'The Big AHA' of Future Trends
2. New Book Reveals Recent Information on 'The Organ Donor Process'
3. New Marketing Campaign Launched for 'The Doctor's Stories'
4. 'The Power In Youth' Launches its Cornerstone Program 'Youth in Action' at Westland Charter School
5. 'The Situation' Celebrates 8 Months of Sobriety
6. Perfect Holiday Story 'The Holy Universe' by new author called a “Kahlil Gibran for the 21st Century”
7. Standard Process Announces Marketing Leadership to Support New Era of Innovation
8. FDAnews Announces — New Management Report — Efficient Premarket Applications: Three FDA Submission Paths That Require Less Time, Money and Effort
9. Dental Implants and Prosthetics Boom Projected in New Market Research Points to the Benefits of Replacing Teeth, says Beverly Hills Periodontics & Dental Implant Center
10. MeYou Health Names New CEO, Raises New Capital, and Enters a New Market
11. Team Decades CEO, Ron Norman, Explains How to Use the Law of Large Numbers in Favor of Senior, Upper-Level Executive Job Candidates to Marketers
Post Your Comments:
(Date:10/13/2017)... ... October 13, 2017 , ... While it’s often important to take certain ... inventor from Austin, Texas, has identified a solution. , She developed a prototype for ... lighting. As such, it eliminates the need to turn on a light when taking ...
(Date:10/13/2017)... ... October 13, 2017 , ... ... Hannah Randall, PharmD ‘17, and Jennifer Huggins, PharmD ’17, along with clinical ... the primary prevention of cardiovascular diseases during the 15th Annual Women’s Health ...
(Date:10/13/2017)... , ... October 13, 2017 , ... The Visiting Nurse ... Market. Featuring a collection of specialty vendors and unique items from across the nation, ... quality-focused health and wellness services offered by the VNA. The boutique will be ...
(Date:10/13/2017)... ... , ... Talented host, actor Rob Lowe, is introducing a ... episode of "Success Files," which is an award-winning educational program broadcasted on PBS ... in-depth with passion and integrity. , Sciatica occurs when the sciatic nerve in ...
(Date:10/12/2017)... ... October 12, 2017 , ... First Healthcare Compliance ... management, will showcase a range of technology and learning solutions at the 68th ... and Expo to be held October 14–18, 2017 at the Mandalay Bay Resort ...
Breaking Medicine News(10 mins):
(Date:10/2/2017)... , Oct. 2, 2017 Halo Labs announces the ... analysis system called the HORIZON at MIBio 2017 in ... subvisible and visible particulate matter in biopharmaceutical samples with unprecedented speed ... of the novel technique Backgrounded Membrane Imaging. ... The HORIZON subvisible particle analysis system ...
(Date:9/27/2017)... for their devotion to personalized service, SMP Pharmacy Solutions announces ... the South Florida Business Journal,s 50 Fastest-Growing Companies, and listed ... national specialty pharmacy has found its niche.  To that end, ... honored by SFBJ as the 2017 Power Leader in Health ... his award in October, Bardisa said of the three achievements, ...
(Date:9/23/2017)... , Sept. 22, 2017 Janssen Biotech, Inc. ... response letter from the U.S. Food and Drug Administration ... of sirukumab for the treatment of moderately to severely ... additional clinical data are needed to further evaluate the ... severely active RA. ...
Breaking Medicine Technology: