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'Precious Cargo' App Released to Help Save Babies from the Dangers of Being Accidentally Left Behind in Hot Cars

Charlotte, NC (PRWEB) July 28, 2014

A young couple from a small North Carolina town actively responded to the all-too-often stories in the media today about parents accidentally leaving children in hot cars. Death can occur in a matter of minutes in a hot car. July 31 is National Heatstroke Prevention Day, according to the Office of Emergency Medical Services at NHTSA.

Shaun and Kimberly Johnston created the Precious Cargo app for smartphones. Realizing that it’s all too easy to get distracted, the app simply reminds the driver of the “precious cargo” that's riding in the backseat when the car is turned off. “I’m a full-time working father to a one-year-old daughter,” says Shaun Johnston of Precious Cargo. “It’s easy to get distracted when you have a lot on your mind, a lot on your to-do list, or a change in a typical day’s schedule.” The Johnstons' first and foremost want to make sure that kids’ lives are saved with the Precious Cargo app.

The app is simple – when the car is turned on and Bluetooth is activated, Precious Cargo sends a message asking “Will you be traveling with Precious Cargo?” If the answer is “yes,” then the child’s name is added. If the answer is no, the app is deactivated until the car turns on again. With a “yes” answer, the app again sends the user a message that is a reminder of the “precious cargo” in the backseat when the car turns off. If the car is not equipped with Bluetooth technology, the app can provide GPS location finders and timed reminders to make saving lives as easy as possible.

“We have been really affected by the tragic stories in the media,” says Kimberly Johnston of Precious Cargo. “You think that you’d never be the one to do such a thing, but we see everyone from the average Joe from a small town who gets distracted and forgets to drop his child off at daycare to the CEO of a large national corporation who runs quickly into a grocery store on the way home and forgets the sleeping baby in the backseat since she is usually with her mother.” Studies have shown that it takes only minutes to raise the temperature in a car by 10 or 20 degrees in the hot summer, enough to take the life of a young child or a pet in only moments.

The Precious Cargo app was designed to be simple, easy to use and cost-effective. More importantly, it is meant to save lives. Visit for more information, and the app is available for download at Google Play and Apple's iTunes App Store.

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About Precious Cargo
Precious Cargo is a simple, easy to use and cost-effective app for smart phones that provides a reminder when a child is in the backseat of a car. The app is meant to help distracted parents and caregivers, and most importantly, to save lives. Visit for more information.

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Source: PRWeb
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