Navigation Links
$8.6 million grant to MU will fund efforts to improve health literacy, health outcomes
Date:10/29/2008

COLUMBIA, Mo. Health Literacy Month, recognized in October, promotes the importance of ensuring access to understandable health information. According to the National Assessment of Adult Literacy, only 12 percent of adults have proficient health literacy - skills needed to manage their health. Improving health literacy for at-risk populations is the focus of an ongoing study at the University of Missouri Health Communication Research Center (HCRC). Recently, the National Cancer Institute (NCI) awarded an $8.6 million grant to HCRC, in partnership with Washington University in St. Louis, to advance health communication that will improve health literacy and health outcomes for at-risk populations.

The renewal grant will fund the continuation of Ozioma (which means "good news" in Ebu), a bi-weekly news service created by MU researchers that produces localized cancer-related news releases for black communities. The researchers analyzed the effectiveness of the news service and found that providing localized cancer news to black newspapers increased cancer news coverage and, therefore, prompted changes in readers' behaviors.

"Our goal is to build on the findings from the Ozioma study by advancing tailored communication and health public relations to improve health outcomes for at-risk and general populations," said Jon Stemmle, HCRC assistant director. "We will develop a news information bureau that will provide locally relevant and race-specific cancer news stories to minority newspapers in predominately minority markets throughout the United States."

The news service will provide health stories to 36 newspapers. According to the researchers, the objective is to develop a permanent news service for NCI that targets every minority newspaper service in the United States.

"Providing people with understandable health information is essential to improving their health literacy," said Glen T. Cameron, HCRC director and MU Maxine Wilson Gregory Chair in Journalism Research. "We hope to engage media in this process through our new news service, Informing Smart Health Decisions (I-SHD). Most press releases are general in form, created for the mass media audience. I-SHD is a cutting-edge approach to media relations that localizes a general release by region, state or community. We use local quotes, graphics and data to make the story more meaningful both for the local media and their audience."


'/>"/>

Contact: Emily Smith
Smithea@missouri.edu
573-882-3346
University of Missouri-Columbia
Source:Eurekalert  

Related medicine news :

1. Mysterious Disfiguring Disorder Responsible For Hair Loss in Over 11 Million American Women
2. Response Biomedical Completes Initial Closing of an expected $5.0 Million Financing
3. 75 Million Missed Work Days Expected This Flu Season
4. Local Organization Receives Multi-Million Dollar Grants for Natural Family Planning, HIV Testing and Family Planning Services for Men
5. DFine Secures $30 Million in Series D Funding
6. Kaiser Permanente Approves $12 Million in Community Benefit Grants in Third Quarter of 2008
7. Tianyin Pharmaceutical Co., Inc. Authorizes $3.0 Million Stock Repurchase Program
8. ECRFPlus Achieves Milestone Multimillion Dollar Enterprise Agreement With CRO and Launches e-CRF+(TM): a CTMS and EDC Web Platform With ECG Analysis and Cardiac Safety Module.
9. Global Hemoglobin A1c Monitoring Market to Touch $272 Million by 2012, According to New Report by Global Industry Analysts, Inc.
10. Air Methods Receives $17 Million Contract from Sikorsky Aircraft Company
11. InfaCare Pharmaceutical Corporation Raises $28 Million in Series B Financing to Advance Its Neonatal Pipeline
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
$8.6 million grant to MU will fund efforts to improve health literacy, health outcomes
(Date:1/23/2017)... California (PRWEB) , ... January 23, 2017 , ... Old ... principles, has added Mr. Olympia Classic Physique bodybuilder Breon Ansley to its growing team ... competing as a bodybuilder in 2012 and in less than a year was able ...
(Date:1/23/2017)... , ... January 23, 2017 , ... ... high-quality general gynecological care and gynecological services for women of all ... care for a wide variety of reproductive services from routine health screenings to ...
(Date:1/23/2017)... ... January 23, 2017 , ... “Crossing the Bar”: ... minutes of a woman’s life. “Crossing the Bar” is the creation of published author, ... children. , Charlotte, who credits the inspiration of the book to her sister, ...
(Date:1/23/2017)... ... ... “Life Under Blankets”: an entrancing story about one woman's travels through ... the creation of published author, Kimberly Mitchell, who earned her bachelor’s degree in English ... pursue a master’s degree in education in the field of curriculum and instruction. Kimberly’s ...
(Date:1/23/2017)... ... January 23, 2017 , ... Valentine’s Day is a time when many people celebrate romance ... those who may be looking for the ideal present, Atlanta-based Perimeter Plastic Surgery ... additional $25 free. Or, spend $200 and get $50 free. , “A lot of ...
Breaking Medicine News(10 mins):
(Date:1/22/2017)... Saudi Arabia , January 22, 2017 ... US and UAE discuss the ... at the World Economic Forum   "The management and delivery of ... and powered by artificial intelligence and this trend is going to get bigger ... the Future, at the concluding day of the 47 th Annual Meeting ...
(Date:1/21/2017)... 2017 According to a new market research ... R&D, Compliance, SCM), Component (Software, Service), Delivery (On premise, Cloud), End ... by MarketsandMarkets, the market is expected to reach USD 24.73 Billion ... of 13.3% during the forecast period. ... ...
(Date:1/21/2017)... Research and Markets has announced the addition of the ... Administration, End User - Forecast to 2025" report to their ... The Global ... of around 7.8% over the next decade to reach approximately $330.70 ... global markets for Advanced Drug Delivery across all the given segments ...
Breaking Medicine Technology: