Navigation Links
$8.6 million grant to MU will fund efforts to improve health literacy, health outcomes
Date:10/29/2008

COLUMBIA, Mo. Health Literacy Month, recognized in October, promotes the importance of ensuring access to understandable health information. According to the National Assessment of Adult Literacy, only 12 percent of adults have proficient health literacy - skills needed to manage their health. Improving health literacy for at-risk populations is the focus of an ongoing study at the University of Missouri Health Communication Research Center (HCRC). Recently, the National Cancer Institute (NCI) awarded an $8.6 million grant to HCRC, in partnership with Washington University in St. Louis, to advance health communication that will improve health literacy and health outcomes for at-risk populations.

The renewal grant will fund the continuation of Ozioma (which means "good news" in Ebu), a bi-weekly news service created by MU researchers that produces localized cancer-related news releases for black communities. The researchers analyzed the effectiveness of the news service and found that providing localized cancer news to black newspapers increased cancer news coverage and, therefore, prompted changes in readers' behaviors.

"Our goal is to build on the findings from the Ozioma study by advancing tailored communication and health public relations to improve health outcomes for at-risk and general populations," said Jon Stemmle, HCRC assistant director. "We will develop a news information bureau that will provide locally relevant and race-specific cancer news stories to minority newspapers in predominately minority markets throughout the United States."

The news service will provide health stories to 36 newspapers. According to the researchers, the objective is to develop a permanent news service for NCI that targets every minority newspaper service in the United States.

"Providing people with understandable health information is essential to improving their health literacy," said Glen T. Cameron, HCRC director and MU Maxine Wilson Gregory Chair in Journalism Research. "We hope to engage media in this process through our new news service, Informing Smart Health Decisions (I-SHD). Most press releases are general in form, created for the mass media audience. I-SHD is a cutting-edge approach to media relations that localizes a general release by region, state or community. We use local quotes, graphics and data to make the story more meaningful both for the local media and their audience."


'/>"/>

Contact: Emily Smith
Smithea@missouri.edu
573-882-3346
University of Missouri-Columbia
Source:Eurekalert  

Related medicine news :

1. Mysterious Disfiguring Disorder Responsible For Hair Loss in Over 11 Million American Women
2. Response Biomedical Completes Initial Closing of an expected $5.0 Million Financing
3. 75 Million Missed Work Days Expected This Flu Season
4. Local Organization Receives Multi-Million Dollar Grants for Natural Family Planning, HIV Testing and Family Planning Services for Men
5. DFine Secures $30 Million in Series D Funding
6. Kaiser Permanente Approves $12 Million in Community Benefit Grants in Third Quarter of 2008
7. Tianyin Pharmaceutical Co., Inc. Authorizes $3.0 Million Stock Repurchase Program
8. ECRFPlus Achieves Milestone Multimillion Dollar Enterprise Agreement With CRO and Launches e-CRF+(TM): a CTMS and EDC Web Platform With ECG Analysis and Cardiac Safety Module.
9. Global Hemoglobin A1c Monitoring Market to Touch $272 Million by 2012, According to New Report by Global Industry Analysts, Inc.
10. Air Methods Receives $17 Million Contract from Sikorsky Aircraft Company
11. InfaCare Pharmaceutical Corporation Raises $28 Million in Series B Financing to Advance Its Neonatal Pipeline
Post Your Comments:
*Name:
*Comment:
*Email:
Related Image:
$8.6 million grant to MU will fund efforts to improve health literacy, health outcomes
(Date:2/8/2016)... ... February 08, 2016 , ... The ... website, federallabs.org . The site houses a wealth of federal resources that ... through the process called technology transfer (T2). As a network of over 300 ...
(Date:2/8/2016)... ... February 08, 2016 , ... Coast Dental has a new ... Children’s Dental Health Month and family dentist Yvonne Dorrian, DMD, is hosting a free ... Dental , located next to Target at 1207 North Peachtree Parkway in Peachtree City. ...
(Date:2/8/2016)... Dallas, Texas (PRWEB) , ... February 08, 2016 , ... The Valentine’s Season is famous ... family members and significant others that they are loved. This year, for more than ... much they cost - just won't be enough to remind them of the lives they’ve ...
(Date:2/8/2016)... ... February 08, 2016 , ... Brenton Engineering , ... bags, and flow wrapped products at WestPack 2015, February 9-11, in Anaheim, California. ... up to semi-automatic or fully-automatic case packing with a small footprint, rugged, highly ...
(Date:2/8/2016)... ... February 08, 2016 , ... ... clothing, announced expansion into Canada to provide its range of unique and ... office in Quebec City that will provide bilingual customer service and marketing support. ...
Breaking Medicine News(10 mins):
(Date:2/9/2016)... Feb. 9, 2016 The new report "Global Blood Monitoring & Cardiac ... Research & Consulting group reveals that global market for blood monitoring ... 2014 and expected to grow to US$ 24,830.1 million by 2019 ... North America , Europe , ... Middle-East and Africa . The ...
(Date:2/9/2016)... Feb. 9, 2016  Increasingly, health care professionals are ... signs with wireless technology. With the Vios Monitoring System ... oversight and remotely detect problems before they become serious ... in-hospital environments. the United States ... . --> The Vios Monitoring ...
(Date:2/9/2016)... 2016  Johnson & Johnson (NYSE: JNJ ) ... Conference on Tuesday, Feb. 23, at the New York ... Vice President, Finance & Chief Financial Officer and ... Company in a session scheduled at 10:00 a.m. (Eastern ... www.investor.jnj.com . --> This webcast will be ...
Breaking Medicine Technology: