Navigation Links
$17 Million Tobacco Free Florida Campaign Ignites Statewide
Date:3/18/2008

TALLAHASSEE, Fla., March 18 /PRNewswire-USNewswire/ -- The Department of Health has launched a $17 million statewide social marketing and public relations anti-tobacco campaign -- the largest in a decade. The multi-faceted Tobacco Free Florida campaign showcases print, television, radio and online advertising; and features cutting edge interactive platforms, community events, educational outreach and branded programs. Partnerships with renowned brands are expanding the vast reach and impact of this vital campaign to combat the pervasive problem of tobacco use in the Sunshine State where each year, more than 28,000 Floridians die from smoking.(1)

Targeting the Florida market with particular emphasis on the 11-17 age group, adults 18-24, small businesses, chronic disease sufferers, pregnant women, low-income households and parents, the campaign will touch millions statewide. "Tobacco Free Florida promotes healthy habits among Florida's youth, emphasizes that smoking cessation is the single most important step that smokers can take to enhance the length and quality of their lives, and educates the entire population about the dangers of cigarettes, smokeless tobacco and secondhand smoke," states Florida Surgeon General Ana Viamonte Ros, M.D., M.P.H.

The comprehensive media campaign features compelling print, billboard, broadcast and online advertising. The initial series of ads educates consumers on tobacco cessation, the dangers of smokeless tobacco and smoking during pregnancy, and encourages businesses to comply with the Florida Clean Indoor Air Act. More than 200,000 television and radio spots will air in every major market in Florida, and online geo-targeted impressions will exceed 400 million.

The first campaign ad, targeting adult smokers, depicts a child playing catch by himself as a cautionary voiceover warns of smoking's annual death toll - 31,000 children are left fatherless.(2) Launched during Super Bowl XLII, the highest rated ch
'/>"/>

SOURCE Florida Department of Health
Copyright©2008 PR Newswire.
All rights reserved

Page: 1 2 3

Related medicine news :

1. HHS Announces $75 Million in Supplemental Funding to States for Pandemic Flu Preparedness
2. AUDIO from Medialink and Pfizer: Number of Uninsured Americans Grows to 47 Million
3. Majority of 2.4 Million U.S. Children With ADHD Not Diagnosed or Consistently Treated, According to New Gold Standard Study by Cincinnati Childrens Researchers
4. 1.5 million children could be saved
5. The Philadelphia Walk Now for Autism Expected to Draw 10,000 Walkers and Raise $1 Million to Help Find Answers About the Nations Fastest-Growing Developmental Disorder
6. UVa researcher awarded $3.6 million grant to fight drug-resistant bacteria
7. EaglePicher Corporation Completes Transaction to Sell EaglePicher Boron, LLC to Ceradyne, Inc. for $69 Million
8. R. P. Simmons Family Foundation Pledges $2 Million for New Childrens Hospital of Pittsburgh of UPMC Campus
9. £5 million investment in personalized medicines to cut patient deaths
10. Keane Wins $1 Million Electronic Medical Record (EMR) Implementation at New Jersey-Based Acute Care Facility
11. PainCare Receives $14.4 Million in Cash From Completed Sale of South Florida Ambulatory Surgery Centers
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/26/2015)... Viejo, CA (PRWEB) May 26, 2015 ... styles for Final Cut Pro X . ... suspenseful to simple and elegantly styled text. , ... in seconds. , ProTrailer Network can easily complement any ... style desired and within seconds can make professional looking ...
(Date:5/26/2015)... PA (PRWEB) May 26, 2015 ... XML Editor with the Vasont® CCMS to make ... Vasont Systems, a top component content management system ... Integrator (VUI) extension supports oXygen XML Editor Version ... The Vasont Universal Integrator extension merges key editorial ...
(Date:5/26/2015)... Many sexy cocktail dresses inspired ... dress collections recently. Now, TheCelebrityDresses.com is offering great ... to 70% off. The company aims to help ... hundreds of dollars on valuable, trendy formal outfits. ... carpet fashion special occasion dresses. Their dresses are ...
(Date:5/26/2015)... May 26, 2015 Pacifica ... during the Memorial Day weekend, celebrating the outstanding ... on Pacifica’s picturesque Ladera Lane campus, located in ... and alumni traveled to Santa Barbara from all ... , The 2015 commencement ceremonies featured ...
(Date:5/26/2015)... The professionals from Marietta Vet Clinic ... helping local rescue pets with a parking lot cookout ... Kimmerling DDS, Suzanna Aguilera DMD and Garrick McGrath DMD ... 100% of proceeds from the extravaganza. , Tents, grills ... to help save unwanted, local animals. Doctors and ...
Breaking Medicine News(10 mins):Health News:Developers at Pixel Film Studios Release ProTrailer Network for Final Cut Pro X 2Health News:Vasont Systems Certifies the Integration between the Vasont® Component Content Management System and oXygen® XML Editor 17.0 2Health News:Cocktail Dresses Inspired by Celebrities on Sale at TheCelebrityDresses.com 2Health News:Pacifica Graduate Institute Hosted its 2015 Commencement Ceremonies over Memorial Day Weekend 2Health News:Pacifica Graduate Institute Hosted its 2015 Commencement Ceremonies over Memorial Day Weekend 3Health News:"Rescue Animal Cookout" Announced at Verde Pointe Professional Park on June 25, 2015 2
... ... offers tips for safer driving on icy highways. , ... New York, NY (PRWEB) January 26, 2010 -- When rain falls ... York personal injury attorney says., , ,“Black ice is as dangerous as it is difficult ...
... ... expansion with the opening of a satellite office in Los Angeles and the hiring of ... ... Inc. , a leading provider of employment background screening, drug testing and physical exam services, ...
... , ... cycling vacations, is pleased to announce that they are now offering Trek’s Ride+ electric assist bikes ... a motor and battery, Trek Travel is opening up a new world of cycling vacations to ... , ...
... ... will be much easier, safe and energy saving. , ... (PRWEB) January 26, 2010 -- Over past several years in struggling ... patient transit lift , which is made by Apexcare, will be completed during this coming ...
... ... and Consulting Inc., an industry leader in Continuous Process Improvement (CPI) Training ... To help companies battle tough economic times, they made their On Demand ... not only helped hundreds of organizations to learn the basics of Lean ...
... ... continues to be a global concern, and Casual Male Retail Group, Inc. (NASDAQ: CMRG) provides ... ... a healthy lifestyle continues to be a global concern, and Casual Male Retail Group, Inc. ...
Cached Medicine News:Health News:Driving Danger -- Black Ice Poses Menace on Frigid NY Roadways, New York Attorney Steven J. Schwartzapfel Says 2Health News:Driving Danger -- Black Ice Poses Menace on Frigid NY Roadways, New York Attorney Steven J. Schwartzapfel Says 3Health News:Driving Danger -- Black Ice Poses Menace on Frigid NY Roadways, New York Attorney Steven J. Schwartzapfel Says 4Health News:Universal Background Screening Expands with Opening of Los Angeles Office 2Health News:Trek Travel Introduces Trek's Ride+ Electric Assist Bikes to Cycling Vacations 2Health News:Mountain Home Experiences a Huge Response to Their Ground Breaking Free Lean Six Sigma Certification Offer 2Health News:Innovative Products Promote Healthy Living and Wellness, 2
(Date:5/26/2015)... , May 26, 2015  Accuray Incorporated (Nasdaq: ... scheduled to present at the Jefferies 2015 Healthcare Conference ... June 3, 2015 at 2:30pm ET.   ... on the Investor Relations page of the Company,s website ... presentation will begin approximately one hour after the conclusion ...
(Date:5/26/2015)... Egalet Corporation (Nasdaq: EGLT ) ... on developing, manufacturing and marketing innovative pain treatments, ... and chief executive officer, is scheduled to present ... an update on Egalet,s marketed product SPRIX ... product OXAYDO ™ (oxycodone HCI, USP) tablets ...
(Date:5/22/2015)... 2015 /CNW/ - The Taskforce representing Canada,s ... the hard work that the Minister and Health Canada have ... program recognizes the needs of the thalidomide survivors, and more ... year, tax free, with annual adjustments for inflation. ... payments of $100,000 based on the severity of their disability, ...
Breaking Medicine Technology:Egalet to Present at Upcoming Conferences in June 2Egalet to Present at Upcoming Conferences in June 3
... April 3, 2012   Sunpeaks Ventures, Inc. ... Ventures") and its wholly owned subsidiary Healthcare Distribution ... the Company has entered into an Agreement with ... the Agreement, Albeck will provide outsourced Chief Financial ...
... 3, 2012  Every newborn baby should enter this world healthy. ... are dedicated to doing their best to make sure this ... a national corporate sponsor of March of Dimes March for ... employees raise awareness of infant health issues and educate doctors ...
Cached Medicine Technology:Sunpeaks Ventures Announces Agreement with Albeck Financial Services 2Mission Pharmacal Is Proud to Sponsor March for Babies® 2Mission Pharmacal Is Proud to Sponsor March for Babies® 3
... reference laboratory and a worldwide leader in ... an extensive test menu of highly complex ... anatomic pathology. Owned by the University of ... half of the nation's university teaching hospitals ...
... ARUP Laboratories is a national reference laboratory ... research and development. ARUP offers an extensive ... medical tests in clinical and anatomic pathology. ... Laboratories' clients include more than half of ...
... ARUP Laboratories is a national reference laboratory ... research and development. ARUP offers an extensive ... medical tests in clinical and anatomic pathology. ... Laboratories' clients include more than half of ...
... national reference laboratory and a worldwide leader ... offers an extensive test menu of highly ... and anatomic pathology. Owned by the University ... than half of the nation's university teaching ...
Medicine Products: