Navigation Links
$17 Million Tobacco Free Florida Campaign Ignites Statewide
Date:3/18/2008

TALLAHASSEE, Fla., March 18 /PRNewswire-USNewswire/ -- The Department of Health has launched a $17 million statewide social marketing and public relations anti-tobacco campaign -- the largest in a decade. The multi-faceted Tobacco Free Florida campaign showcases print, television, radio and online advertising; and features cutting edge interactive platforms, community events, educational outreach and branded programs. Partnerships with renowned brands are expanding the vast reach and impact of this vital campaign to combat the pervasive problem of tobacco use in the Sunshine State where each year, more than 28,000 Floridians die from smoking.(1)

Targeting the Florida market with particular emphasis on the 11-17 age group, adults 18-24, small businesses, chronic disease sufferers, pregnant women, low-income households and parents, the campaign will touch millions statewide. "Tobacco Free Florida promotes healthy habits among Florida's youth, emphasizes that smoking cessation is the single most important step that smokers can take to enhance the length and quality of their lives, and educates the entire population about the dangers of cigarettes, smokeless tobacco and secondhand smoke," states Florida Surgeon General Ana Viamonte Ros, M.D., M.P.H.

The comprehensive media campaign features compelling print, billboard, broadcast and online advertising. The initial series of ads educates consumers on tobacco cessation, the dangers of smokeless tobacco and smoking during pregnancy, and encourages businesses to comply with the Florida Clean Indoor Air Act. More than 200,000 television and radio spots will air in every major market in Florida, and online geo-targeted impressions will exceed 400 million.

The first campaign ad, targeting adult smokers, depicts a child playing catch by himself as a cautionary voiceover warns of smoking's annual death toll - 31,000 children are left fatherless.(2) Launched during Super Bowl XLII, the highest rated championship game in a decade, the commercial surpassed all expectations with more than 10 million viewers statewide. The commercial was also featured on YouTube and amassed more than 270,000 views online. Print and television coverage of the commercial's launch extended into nine major markets - Miami, Jacksonville, Orlando, Tampa/St. Petersburg, Tallahassee, Fort Myers/Naples, Gainesville, West Palm Beach and Panama City. The commercial continues to receive significant airtime, running during primetime shows such as "American Idol."

The Tobacco Free Florida website, http://www.tobaccofreeflorida.com is a comprehensive resource for both smokers and non-smokers including cessation tools, tobacco statistics and a calendar of statewide events that campaign teams will visit. In addition, the site features all the interactive components of the campaign, free music downloads from Florida bands and broadcast commercials.

Given that 90% of smokers begin before the age of 18, and 87% of teenagers are online, the campaign reaches this key demographic by using non-traditional marketing methods and taking advantage of the tremendous popularity of online interactive technologies like YouTube.(3,4) The campaign has partnered with YouTube to sponsor the YouCare video contest where entrants share why they don't smoke. The contest allows users to vote for their favorite submission and the top 50 videos will be shown on the first ever statewide On-Demand channel devoted exclusively to the campaign, reaching more than 2 million subscribers to Comcast and Bright House Networks Digital Cable. A panel of judges will pick the grand prize winner who will receive an Apple iMac(R) computer and an iPod(R) touch.

Quitline (1-877-U-CAN NOW) offers free nicotine replacement therapies such as nicotine patches, gum, and lozenges and provides confidential telephone counseling to cigarette or chewing tobacco users. For the first time, Quitline will leverage web-based communication strategies to increase the use of this cessation tool. The Tobacco Free Florida website provides the technology for smokers to enter their phone number, click the "Call to Quit" icon, and be automatically connected to a Quitline representative. Users also have the ability to schedule their call from a Quitline representative by submitting an online form.

Data Sources:

(1)U.S. Centers for Disease Control and Prevention, Sustaining State Programs for Tobacco Control, Data Highlights, 2006.

(2)American Legacy Foundation, Secondhand Smoke Tearing Families Apart, June 2004.

(3)U.S. Centers for Disease Control and Prevention, Sustaining State Programs for Tobacco Control, Data Highlights, 2006.

(4)Pew Internet and American Life Project, Teens and Technology: Youth are leading the transition to a fully wired and mobile nation, July 27, 2005.


'/>"/>
SOURCE Florida Department of Health
Copyright©2008 PR Newswire.
All rights reserved

Related medicine news :

1. HHS Announces $75 Million in Supplemental Funding to States for Pandemic Flu Preparedness
2. AUDIO from Medialink and Pfizer: Number of Uninsured Americans Grows to 47 Million
3. Majority of 2.4 Million U.S. Children With ADHD Not Diagnosed or Consistently Treated, According to New Gold Standard Study by Cincinnati Childrens Researchers
4. 1.5 million children could be saved
5. The Philadelphia Walk Now for Autism Expected to Draw 10,000 Walkers and Raise $1 Million to Help Find Answers About the Nations Fastest-Growing Developmental Disorder
6. UVa researcher awarded $3.6 million grant to fight drug-resistant bacteria
7. EaglePicher Corporation Completes Transaction to Sell EaglePicher Boron, LLC to Ceradyne, Inc. for $69 Million
8. R. P. Simmons Family Foundation Pledges $2 Million for New Childrens Hospital of Pittsburgh of UPMC Campus
9. £5 million investment in personalized medicines to cut patient deaths
10. Keane Wins $1 Million Electronic Medical Record (EMR) Implementation at New Jersey-Based Acute Care Facility
11. PainCare Receives $14.4 Million in Cash From Completed Sale of South Florida Ambulatory Surgery Centers
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/26/2016)... , ... May 26, 2016 , ... MadgeTech will be ... engineered, and manufactured in Warner, New Hampshire at the MadgeTech headquarters. With products sold ... monitoring solutions trusted by government agencies, including NASA. , In 2012, NASA strategically ...
(Date:5/26/2016)... ... 26, 2016 , ... An April Gallup survey found rising health care costs ... Sun Health Senior Living (SHSL) may not share those same worries thanks ... copays for the year, while holding the line on increasing their contributions, including premiums, ...
(Date:5/26/2016)... , ... May 26, 2016 , ... ... healthcare supply chain solutions, today announced the organization has earned its ISO 13485 ... standards and is compliant with all rules and policies associated with ISO quality ...
(Date:5/26/2016)... ... May 26, 2016 , ... North Cypress Medical Center hosted ... Club in Cypress. With the help of community partners, the event organizers raised $45,000 ... hope for wounded service members and their families through health, wellness, and therapeutic support. ...
(Date:5/26/2016)... ... ... The MIAMI Institute for Age Management and Intervention celebrates Global Wellness Day with ... Adonis , Wellness Physician of the MIAMI Institute is certified by the American Academy ... , He also heads up FITTLab, the comprehensive medical testing lab located in The ...
Breaking Medicine News(10 mins):
(Date:5/25/2016)... GERMANTOWN, Maryland , May 25, 2016 /PRNewswire/ ... dringenden Bedarf zur Steuerung ... N.V. (NASDAQ: QGEN ; Frankfurt Prime ... Entwicklungsvereinbarung mit Therawis Diagnostics GmbH zur Entwicklung und ... sein. Ein erstes Projekt wird die Entwicklung und ...
(Date:5/25/2016)... , May 25, 2016  Zymo Research Corp. ... their new reference materials that help researchers obtain ... collection to analyses. The rapid growth of the ... researchers to have standard methods to improve the ... Biases inherently exist at every step of the ...
(Date:5/25/2016)... YORK , May 25, 2016 ... Market Size, Share, Development, Growth and Demand Forecast to ... Syringe, Insulin Pump and Others)" published by P&S Market ... at $9,998.3 million in 2015, and it is expected ... Based on type, the insulin pump segment is expected ...
Breaking Medicine Technology: