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"I'm In" - Duncan Bannatyne Judges "Switch Ash for Cash" Schools Competition
Date:3/11/2009

LONDON, March 11 /PRNewswire/ --

- With Photo

To mark this year's No Smoking Day, three 'mini' entrepreneurs today went head-to-head to win a GBP2,000 investment from TV Dragon Duncan Bannatyne. In a re-enactment of the TV challenge, the school children faced their toughest challenge yet when they presented their big ideas on how they could encourage parents to give up smoking.

Shannon Stokes, 9, from Neith, South Wales, won with her proposal to support parents who want to quit. "Shannon's Sweet Success" reminds parents of the reasons they are giving up and rewards their quit attempts using sweets.

Of the winner, Bannatyne says: "I was looking for a good idea, well presented by someone with enthusiasm. A twenty-a-day smoker could save GBP2,111 a year by quitting, so it makes financial sense, health sense and good common sense. There's no better time to quit than No Smoking Day."

The No Smoking Day 'Switch Ash for Cash' competition comes on the back of research that shows more than one in three (36%) of the nine million smokers in the UK are thinking about or planning to cut down or quit as a direct result of the economic downturn. The poll also shows that one in ten (9%) will be taking the first step and making a quit attempt on No Smoking Day.

Women are more likely to cut down or think about giving up (40% compared to 32% of male smokers). The report also found:

    - 43% of smokers in Scotland and 33% of smokers in Wales are thinking
      about or planning to cut down or quit because of the recession

    - Smokers in the Midlands are most likely to quit because of the
      recession

Almost three-quarters[1] of smokers would like to quit and No Smoking Day is encouraging them to take the first step today by seeking advice from their local stop smoking service, GP or pharmacist.

Dan Tickle, Chief Executi
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SOURCE No Smoking Day
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