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...And the Grand Prize Goes to... Lockport Memorial Hospital, Winner of Siemens National 'Win an MRI' Contest
Date:1/25/2008

r community, addressing their healthcare needs better than ever before."

About "Win an MRI"

Siemens launched "Win an MRI" on October 22nd, inviting healthcare facilities that met the contest criteria to display their creativity and dedication to patient care in brief, online videos that showcased why they considered their institution most deserving of the free MRI. Siemens' goal in running the contest was to increase its brand recognition and introduce its new MRI specifically designed and priced to meet the needs and budgets of community hospitals, a healthcare market typically unable to afford such diagnostic devices.

Lockport Memorial Hospital competed against more than 100 other hospitals nationwide that posted their most creative, humorous or emotionally appealing video to the campaign Web site. These unique videos caused a media buzz across the country, intensifying the competition with public appeals for votes. In just two months, the contest generated over 2.68 million video viewings and 1.4 million total votes.

"America's smaller communities have come to trust and rely upon their local hospitals to address their healthcare needs, but many of these hospitals do not have the resources to provide a full range of diagnostic services," said Jeffrey Bundy, Ph. D., vice president, Magnetic Resonance, Siemens Medical Solutions USA, Inc. "'Win-an-MRI' has helped to raise awareness of the extraordinary work that these hospitals do, and Siemens is thrilled to provide a new MRI to Lockport Memorial, expanding their ability to provide first-class medical treatment to their local community."

The MAGNETOM ESSENZA

The MAGNETOM ESSENZA, which was introduced to the market in October 2007 and developed specifically for the small hospital market, is expected to help physicians deliver improved imaging services in neurology, orthopedics, body imaging, angiography, cardiology, breast imaging, oncology and pediatric imaging.

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SOURCE Siemens Healthcare
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