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Zillow changes the real estate pricing game

Pricing real estate is a bit of a black art. Sellers want to get the most they can. Buyers want to offer a fair price without over-paying. Real estate brokers user a combination of market data, local knowledge, and gut instinct to attach to a house a price that is at least a fair basis for negotiation.

This whole dance is one that has avoided any semblance o......

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Because Zillow includes value data for homes regardless of whether they are for sale, the service suggests a behavior once predicted by idealabs Bill Gross. At a DEMO conference about six years ago, he outlined an idea for a real estate service that would let individuals make an offer on any house, anywhere. While Zillow doesnt offer this sort of transaction model in its service, th......

Full article >>> written two books on communications and Internet technology, has won numerous awards for journalistic excellence, and was named the No. 1 newsletter editor by Marketing Computers for two years in a row. To subscribe to DEMOletter please visit:

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'"/> By Chris Shipley 02/28/06

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