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Yahoo creates "Brand Fanatics"

Madison, Wis. - Companies and marketers can create "brand fanatics" by recognizing the power of "online" and bringing consumers into their advertisements, according to the chief marketing officer for Yahoo!

Cammie Dunaway, presenting at the Brandworks University 2006 conference in Madison, advis......

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Getting your most avid fans involved in creating content and brand message is a triumph of experimentation with "cool, new things," she said. "Take a bit of your (advertising) budget just to be experimenting on ways to connect with consumers," she advised.

Don't fight it

Those who resist the opportunity to be on more computer screens, and get inside the hearts and ......

Full article >>> nt to know what life will be like here in a few years, go to Seoul (South Korea) and watch the teens," Dunaway said. "The kids do everything on the phone."

The architecture of creation, where the consumer is the creator, also has been enabled by personal Web pages, blogging, the aforementioned camera phones, which have created millions of photo journalists, and pod casts, which Dunaway c......

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'"/> By Joe Vanden Plas 05/29/06

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