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Wireless wizardry coming to the small screen

Stop the talking, and start the browsing, game playing, searching, texting, and buying. If you haven't done it yet, you will soon, as marketers try to engage and connect with you via your cell phone.

With an estimated 2.5 billion mobile phones in use in over 210 countries worldwide, according toestimates that just under half of cell phone subscribers will browse the Internet by 2011.

The telecommunications industry is looking for ways to monetize data transmission as cell phone penetration increases, voice communication matures, and landline penetration declines. They are slowly opening up......

Full article >>> ch mobile ads in 18 countries around the world.

Content - From streaming movies and video to search results, start ups and well-funded giants are scrambling to come up with a slew of content offerings that will be accessed on a subscription basis through advertiser-supported delivery or as part of an ongoing content distribution strategy.

dotMobi Name - Gartner Dataquest research estimates that mobile phone users around the world will spend $13.7 billion for these types of mu......

Full article >>> and should - wireless technology become part of your organization's strategy for delivering the customer experience. If you'd like to learn more about some of the trends and companies shaping the present and future in the wireless and mobile marketing, take a look at: Fast Company Mobile Resource Guide, e-Bytes and PPT (Powerful Presentation Techniques). He can be reached at pgibler@connectingdots.com.

The opinions expressed herein or statements made in the above column are solely those of the author, and do not necessarily reflect the views of Wisconsin Technology Network, LL......

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Source:wistechnology.com By Paul Gibler 02/13/07


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