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Why you should never name your company after a fruit

everyone is now on top of each other. Corporate branding is no longer a game of picking names out of a hat.

It is very hard for trademark practitioners to look out for these merging technologies and changing perceptions. But then, most CEOs and corporate executives would not take a pre-warning from a trademark attorney seriously and rather proceed with a gung-ho launch of the name so that......

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Source:wistechnology.com By Naseem Javed 09/27/04


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