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Why you should never name your company after a fruit

A very serious fight between Apple Computers and Apple Records (of Beatles fame) is now headed for the ninth round.

On this side of the ring is Sir Paul McCartney, with the title of a legendary musical artist and boyish looks with a cute smile. On the other side, yet another youthful boy wonder, Steve Jobs with his intellect and a legenda......

Full article >>> cometh your way. Sooner or later, the fruit basket will be kicked and legal fights will start. Watch out for the tumbling of corporate brand identities the likes of Oranges, Pineapples, Apricots, Cherries and Peaches, as periodically, they all have their days in court and most fade away in the long haul. Apple Records and Apple Computers are now two rare examples of such survivals in the modern t......

Full article >>> everyone is now on top of each other. Corporate branding is no longer a game of picking names out of a hat.

It is very hard for trademark practitioners to look out for these merging technologies and changing perceptions. But then, most CEOs and corporate executives would not take a pre-warning from a trademark attorney seriously and rather proceed with a gung-ho launch of the name so that......

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'"/> By Naseem Javed 09/27/04

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