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Why is Enron now called Prisma?

Because a rainbow arches from its HQ all the way to prison.

After a $60 billion rip-off, this disgraced energy giant sheds its old image of ENWRONG to PRISMA. After paying $665 million in legal fees, the company is restructured under the new identity of PRISMA while some of its executives walk to prison. The PRISMA Corporation
Full article >>> down big signs from stadiums: WorldCom presenting at Alcatraz, or Adelphia at Sing Sing. This could help tourism, or create a new reality show.

Changing a big name like ENRON is not easy. Its tilted logo clearly pointed its southbound intentions right from the start. There are a million-plus identical Prisma names on the Web. This alone could cause serious confusion. It is a known fact th......

Full article >>> nomy. Names must maintain their unique power and offer global access to new customers in search of deals. This is only possible with a name identity based on a precise alpha-structure, especially designed for such a task to work like a five-star quality name, otherwise it's of no value and all branding is parked in oblivion.

Old-fashioned, big budget advertising, unnecessarily supporting ......

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'"/> By Naseem Javed 07/15/04

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