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Why file for trademark protection?

Trademark law is becoming increasingly important as businesses seek to protect and enhance the value of the goodwill that has built up as a result of the business' products and services. Each year, several hundred thousand applications for trademark registration are filed, many of them for federal trademark registration. Indeed, applications for trademark registratio......

Full article >>> yle="text-transform:uppercase">fanciful - a term created solely for the purpose of being a trademark (such as Exxon);

arbitrary - a term that neither......

Full article >>> can last indefinitely if the owner continues to use the mark. The term of a federal trademark registration is 10 years, with an unlimited number of 10-year renewal terms available.

Trademarks may be registered with the USPTO. Once a trademark has been registered, the owner of the registration is the only one who may use the mark in the United States in conjunction with the goods and serv......

Full article >>> mark is undermined through its association with dissimilar goods. For example, Tiffany branded snowmobiles or McDonald's branded garden tools would be likely to be seen as "blurring" uses of those well known marks. Tarnishment occurs when the mark is, well, tarnished. This usually occurs when a mark is used by another in connection with inferior or unseemly products or services. A common e......

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Source:wistechnology.com By Rob Petershack 07/07/05


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