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Why are brands culturally profiled?

An entry to a consumer's house in any foreign land now requires a quick custom check. Ah ... So where was this product born? What's its true nationality? What's this nation doing on the global scene today? What's the bearer's nation done for my nation lately? Do I really like this nation?

It's no secret that consumers all over the world are far more politica......

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Passport please

Depending on where this is happening, the national level of education determines the outcome. The problem gets even more complex, when a pre-conceived or ill-informed notion about a specific country kicks in and seriously hurts sales.

Globally geared propaganda machines are available to almost all countries, and some use propaganda w......

Full article >>> al to know the three critical personas -- territorial, nationalistic or universal -- and equally which one is the best and for what reason.

Profiling the future

As old models of wild promotions and overly repeated designs are dying, marketing, cyber-branding, global domain management and creation of global identity all have very different challenges today.

How far wi......

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'"/> By Naseem Javed 08/04/05

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