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Why are brands culturally profiled?

An entry to a consumer's house in any foreign land now requires a quick custom check. Ah ... So where was this product born? What's its true nationality? What's this nation doing on the global scene today? What's the bearer's nation done for my nation lately? Do I really like this nation?

It's no secret that consumers all over the world are far more politica......

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Source:wistechnology.com By Naseem Javed 08/04/05


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