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Whos Starting to Profit Online? Nonprofits.

What a difference a few years makes. In 1999, charities had raised only $7 million via the Internet, and almost $2 million of belonged to the American Red Cross. Last year, according to the Chronicle of Philanthropy, which now publishes a yearly tracking for this sector, revenues were up to $124.5 million.

Charities and their for-profit partners are getting more savvy about Internet f......

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Integration Online fundraising is most effective when its one part of an effective web site. Web sites need to provide visitors with a meaningful experience beyond giving.

Promotion Online fundrasing begins offline. Capabilities need to be promoted by staff and aggressively integrated into the organizations overall fundraising and marketing efforts. Email market......

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Source:wistechnology.com By Troy Janisch 09/27/03


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