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When TV surrenders to Web...

It is happening right now. Media executives, mostly in denial, are shunning the subject. Smart ones are coming up with well-branded 24/7 Web-based news sites and general broadcasts. This is a revolution, and the entire model is about to be changed. Here are the issues:

Device Explosion

The receptacles to receive the conventional TV feed are n......

Full article >>> after another, one attack after another, and one accident after another, and in between there's a long and drawn out analysis of The Degenerates of the Day.

Branding and advertising via the television medium is at a low point. What was once the powerhouse is on the verge of a power-failure and heading for a blackout. Internet advertising is booming worldwide. Dysfunctionality galore.
......

Full article >>> future of corporate image and cyber branding is ever so complex as we are fully entrenched into a name-economy, where economical powers are being measured by the aggressive brand name power of one country over the other. It was the TV medium that set the spark in branding, and now Internet has started the fire.

As long as the flow of information shifts from the old model of "from one to m......

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Source:wistechnology.com By Naseem Javed 10/24/05


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