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What's an inbox worth?

As Yahoo and AOL begin charging marketers to reach the inboxes of their subscribers, it's time to consider the value of a customer's inbox. One cent? 1/4 cent?

The right inbox? Priceless.

Unwanted e-mail, or spam, continues to be an obstacle for most consumers. It's not uncommon for inboxes to average hundreds of e-mails a day, of which only five t......

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Source:wistechnology.com By Troy Janisch 03/07/06


Page: 1 2 3 4

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