As Yahoo and AOL begin charging marketers to reach the inboxes of their subscribers, it's time to consider the value of a customer's inbox. One cent? 1/4 cent?
The right inbox? Priceless.
Unwanted e-mail, or spam, continues to be an obstacle for most consumers. It's not uncommon for inboxes to average hundreds of e-mails a day, of which only five t......Full article >>>
t, an insurance policy for reputable emarketers. At worst, it's a backlash against well-intentioned e-marketers for the unscrupulous acts of peers.
Consumer-certified e-mail: a better idea
If companies like Yahoo, AOL, Google and MSN (providers of HotMail) really want to reduce the amount of spam traffic, they should abandon Goodmail-like programs. Instead, they should con......Full article >>>
leverage web site clickstream data generate nine times the revenue and 32 times the net profit when compared to "undifferentiated" campaigns. Before sending an e-mail to customers, ensure that you've answered these essential five questions:
Are you reaching the right individuals? The most valuable e-mail lists are composed of individuals who visit your web site and have a......Full article >>>
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