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What's an inbox worth?

As Yahoo and AOL begin charging marketers to reach the inboxes of their subscribers, it's time to consider the value of a customer's inbox. One cent? 1/4 cent?

The right inbox? Priceless.

Unwanted e-mail, or spam, continues to be an obstacle for most consumers. It's not uncommon for inboxes to average hundreds of e-mails a day, of which only five t......

Full article >>> t, an insurance policy for reputable emarketers. At worst, it's a backlash against well-intentioned e-marketers for the unscrupulous acts of peers.

Consumer-certified e-mail: a better idea

If companies like Yahoo, AOL, Google and MSN (providers of HotMail) really want to reduce the amount of spam traffic, they should abandon Goodmail-like programs. Instead, they should con......

Full article >>> leverage web site clickstream data generate nine times the revenue and 32 times the net profit when compared to "undifferentiated" campaigns. Before sending an e-mail to customers, ensure that you've answered these essential five questions:

Who?
Are you reaching the right individuals? The most valuable e-mail lists are composed of individuals who visit your web site and have a......

Full article >>> , and overall branding. He can be contacted by e-mail at tjanisch@iconinteractive.com.

The opinions expressed herein or statements made in the above column are solely those of the author, and do not necessarily reflect the views of Wisconsin Technology Network, LLC. (WTN). WTN, LLC accepts no legal liability or responsibility for any clai......

Full article >>>
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Source:wistechnology.com By Troy Janisch 03/07/06


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