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Vertical partnering: Street smarts for a tough marketplace

rs to provide value-added services such as distribution, vertical marketing and sales reach or to provide localized operations and customer service and support will find value in adopting a partner relationship management (PRM) strategy to properly orchestrate their indirect partner relationships to compete effectively, noted Gartner, Inc. analyst Robert P. DeSisto. (Research Note M-21-9250, ......

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Source:wistechnology.com By Tim Curley and Daniel Tkach 06/21/04


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TAG: Vertical partnering Street smarts for tough marketplace

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