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UW-Whitewater center helps inventors get to market

Whitewater, Wis. Despite all the financial and mental effort put into creating a product, without the right marketing it will never get past a limited release or even a prototype. A source of guidance and research moving further into the spotlight is the Wisconsin Innovation Service Center.

WISC was created a......

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Despite the difference in clients, WISC follows a set process for studying each clients concerns. The work begins when an interested party approaches WISC looking for assistance in one of these four areas, filling out a two-page survey describing their issues with the product and research goals. WISC then develops a customized pro......

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Networking has been a key factor in WISCs success, with over 80 percent of clients coming in through recommendations. The U.S. Patent and Trademark Office lists WISC as a source for small firms and investors, and as part of the Small Business Administration it receives referrals from all over the country. Because the center works frequently with individuals it obtains personal rec......

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'"/> By Les Chappell 11/03/04

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