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Turning ads into sales: Context is king

nowing the target market, its subgroups, and the differing needs among target group members. When developing a website for a refractive surgery clinic, we identified three dominant groups within the target market: individuals considering refractive surgery for the first time; individuals trying to identify the right type of refractive surgery for themselves; and those ready for refractive surgery.......

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Source:wistechnology.com By Troy Janisch 10/10/05


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