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Turning ads into sales: Context is king

It's estimated that the typical customer is bombarded with more than 3,000 advertisements each day. So it's not surprising that consumers are ignoring all but the most relevant ones.

Marketers used to view advertising and mass media as one-in-the-same. A good ad campaign typically meant blasting the same ad across mass media as often as possible. A successf......

Full article >>> nowing the target market, its subgroups, and the differing needs among target group members. When developing a website for a refractive surgery clinic, we identified three dominant groups within the target market: individuals considering refractive surgery for the first time; individuals trying to identify the right type of refractive surgery for themselves; and those ready for refractive surgery.......

Full article >>> se channels from your local cable affiliate. Look for opportunities to sponsor programs that attract your target market.

Print - Don't depend on a single ad to appeal to everyone within your target market. Consider using three or four different ads that are targeted at different segments of your target market.

Billboards - Consider the wide range of billboard alt......

Full article >>> ed herein or statements made in the above column are solely those of the author, and do not necessarily reflect the views of Wisconsin Technology Network, LLC. (WTN). WTN, LLC accepts no legal liability or responsibility for any claims made or opinions expressed herein.......

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Source:wistechnology.com By Troy Janisch 10/10/05


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