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To boost advertising results, consider improving your web site

OSHKOSH, Wis. - The secret to building better advertising campaigns may be to build a better web site.

According to a recent study from the University of Wisconsin-Oshkosh, consumers use the Internet to investigate and supplement the information they get from traditional advertising. As a result, ads that allow consumers to go online to learn more are likely to perform better than ads t......

Full article >>> ation they need to know about your industry, your products and your services in order to make an informed buying decision.

Use the Internet to make your case
Consumers who visit your web site are looking for meaningful information to distinguish your companys products and services from your competitors. Use the web site to highlight distinct features offered by your company. ......

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'"/> By Troy Janisch 07/07/04

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