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To boost advertising results, consider improving your web site
OSHKOSH, Wis. - The secret to building better advertising campaigns may be to build a better web site.
According to a recent study from the University of Wisconsin-Oshkosh, consumers use the Internet to investigate and supplement the information they get from traditional advertising. As a result, ads that allow consumers to go online to learn more are likely to perform better than ads t......
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Source:wistechnology.com By Troy Janisch 07/07/04
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