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The black hole of corporate branding

The term branding started out in the Dark Ages, where marks were burned onto cattle. On ever-so-slowly-evolving minds of the Homo sapiens this word also made a solid impression and provides a daily dose of comfort. Belonging to a product and a brand name, offering taste and vanity offers a security blanket. A warm fuzzy feeling when a huge name is printed on t......

Full article >>> advertising and missing of unique brand name identity.

Entering The rejection age


Today with zillions of similar brands and zillions of confusing names most are simply look-a-likes and sound-a-likes. Now, the sheer boredom and the volume of new offers by the thousands have killed the fancy. No new product, no new category, no new design and no-nothing attracting the herds. Yawn ti......

Full article >>> espective of size or type. Should this term be banned? The brand-happy agency teams are often busy chasing beaten-up ideas without a clue while a handful of experts are watching by the sidelines. Without new rules, there is no branding, and what worked on cattle may not work with the general population of the future.

The big question is, what are the brand new laws of branding, corporate ......

Full article >>> e great Alvin Toffler mentioned in Future Shock. Facing the current realities of globalization of supply chain and labor can be a real shock. Learn and teach new standards, lead and spread the new knowledge in your organization, break the old methods. The sooner you come out of the bondage of the old fashioned marketing and branding campaigns, the sooner you will see a new dawn. There is certain......

Full article >>>
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Source:wistechnology.com By Naseem Javed 12/04/04


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