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The black hole of corporate branding

The term branding started out in the Dark Ages, where marks were burned onto cattle. On ever-so-slowly-evolving minds of the Homo sapiens this word also made a solid impression and provides a daily dose of comfort. Belonging to a product and a brand name, offering taste and vanity offers a security blanket. A warm fuzzy feeling when a huge name is printed on t......

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Source:wistechnology.com By Naseem Javed 12/04/04


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