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The Secret of Success: Listen To Customers

ays CEO Craig Gianforte.

Gianforte effectively bootstrapped the company in its earliest days (the only way to build a company, he contends) by designing a data sheet and taking it out to potential customers. "I asked customers if they would buy the product, and if they said 'No' I asked them what they would buy." After enough conversations, Gianforte knew exactly what features to build ......

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Source:wistechnology.com By Chris Shipley 11/25/03


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