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The Secret of Success: Listen To Customers

Lately, I'm hearing a lot of talk about customers. Calling on customers. Securing first customers. Customer trials. It's refreshing, really, after so many years of loose talk about brand building that somehow ignored the very real fact that customers establish the brand reputation as much as the vendor does. Indeed, customers are back in fashion.

For two incredible software companies, cu......

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Source:wistechnology.com By Chris Shipley 11/25/03


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