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The Secret of Success: Listen To Customers

Lately, I'm hearing a lot of talk about customers. Calling on customers. Securing first customers. Customer trials. It's refreshing, really, after so many years of loose talk about brand building that somehow ignored the very real fact that customers establish the brand reputation as much as the vendor does. Indeed, customers are back in fashion.

For two incredible software companies, cu......

Full article >>> ays CEO Craig Gianforte.

Gianforte effectively bootstrapped the company in its earliest days (the only way to build a company, he contends) by designing a data sheet and taking it out to potential customers. "I asked customers if they would buy the product, and if they said 'No' I asked them what they would buy." After enough conversations, Gianforte knew exactly what features to build ......

Full article >>> obile company - announced with Hearst Corporation the debut of Cosmo Mobile and CosmoGIRL! Mobile channels on the AT&T mMode service. The channels extend the online offerings of Cosmopolitan and CosmoGirl magazines by offering downloadable games, ring tones, magazine covers, and wallpapers.


Full article >>>
'"/> By Chris Shipley 11/25/03

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