Placing the lower case "i" next to a word as a way to create an icon is silly, and even though short-term fame and glory may be possible, the chances of creating a long-lasting, global iconic mark is very doubtful. What really makes an icon is the exclusive longevity of its unique name, and for that reason you have examples of Rolex
......Full article >>>
nique at any cost.
Regardless, and at any cost, those corporations actively engaged in playing competitive war games in the marketplace, and in advancing their flotillas of name-brand ships, must have these new name identities of their advancing brands under the cover of solid intellectual property and a well-planned strategy. In a time where a few dollars of......Full article >>>
dentical and similar names all over the marketplace, the issue of 100 percent ownership stays behind.
Global icons like Sony
, Rolex, or PlayStation
are 100 percent owned, and all over the world there is absolutely no confusion about this whatsoever. Therefore without iron-clad ownership of the name identity, the o......Full article >>>
indicating the lack of iconization, and while big corporations all over the world are convinced that they have the best name brands. Most have a tendency to deny these key branding issues, while ad agencies continue to iSpend with seemingly endless iBudgets, resulting in an iProblem. The key branding question is: do you have clear, 100 percent brand ownership?
Missing pillars of brand......
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Source:wistechnology.com By Naseem Javed 01/16/07Related biology technology :1
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