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The I of the storm: iPhones, iPains, and iProblems

Placing the lower case "i" next to a word as a way to create an icon is silly, and even though short-term fame and glory may be possible, the chances of creating a long-lasting, global iconic mark is very doubtful. What really makes an icon is the exclusive longevity of its unique name, and for that reason you have examples of Rolex......

Full article >>> nique at any cost.

IP games

Regardless, and at any cost, those corporations actively engaged in playing competitive war games in the marketplace, and in advancing their flotillas of name-brand ships, must have these new name identities of their advancing brands under the cover of solid intellectual property and a well-planned strategy. In a time where a few dollars of......

Full article >>> dentical and similar names all over the marketplace, the issue of 100 percent ownership stays behind.

Global icons like Sony, Rolex, or PlayStation are 100 percent owned, and all over the world there is absolutely no confusion about this whatsoever. Therefore without iron-clad ownership of the name identity, the o......

Full article >>> indicating the lack of iconization, and while big corporations all over the world are convinced that they have the best name brands. Most have a tendency to deny these key branding issues, while ad agencies continue to iSpend with seemingly endless iBudgets, resulting in an iProblem. The key branding question is: do you have clear, 100 percent brand ownership?

Missing pillars of brand......

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'"/> By Naseem Javed 01/16/07

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