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Thats my trademark

American. We all know what it means someone or something from the U.S.A. But the term is also a brand name or trademark emblazoned on 777 jets. Signs in D.C. announce American University. American is well known for selling wallpaper and blinds. Given that there are millions of trademarks in the U.S., it is not uncommon for a single word to be used as a trademark b......

Full article >>> earch term must be looking for the trademark owners Web site or the trademark owners goods or services. When the consumer sees sponsored ads or links on the search engine results page, he or she will be confused into believing that the trademark owner sponsored those ads.

The search engines argue that just because a search-engine user types in a search request that happens to also be a tr......

Full article >>> random, untargeted ads.

The 9th U.S. Circuit Court of Appeals looked at the survey results, and while the defendants disputed the methodology and conclusions drawn from the survey, the court found that there was enough evidence that people were likely to be confused by the banner ads. The court ruled that Playboys case could continue. However, how a jury would react to this evidence wil......

Full article >>> ere Milano Pepperidge Farm cookies in the last episode of Frazier, Mickey Mouse on virtually any product you can think of, and even made-up marks made appearances in Tarantinos Kill Bill movies.

These marks (the real ones, at least) symbolize the goodwill of the providers of goods and services. Trademarks are also being used in unseen ways for targeted advertising such as throug......

Full article >>>
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Source:wistechnology.com By Deborah Wilcox 09/15/04


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