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Text ads deliver what you pay for - and more

Search engine text ads outperform most banner ads, even when users aren't clicking, according to a recent IAB study.

The study, sponsored by Ask Jeeves, Google, ING, Lycos Search and Overture, shows that sponsored text advertising in the search environment works on two levels: paid click-thrus from active shop......

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The opinions expressed herein or statements made in the above column are solely those of the author, & do not necessarily reflect the views of Wisconsin Technology Network, LLC. (WTN). WTN, LLC accepts no legal liability or responsibility for any claims made or opinions expressed herein.......

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Source:wistechnology.com By Troy Janisch 08/11/04


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