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Tech leaders call for more creativity

Oconomowoc, Wis. - These are not your parents' generation of corporate leaders.

A quarter-century ago, the word "cool" was rarely heard to cross the lips of gray-haired, gray-suited corporate executives. Today, cool is a marketable commodity. The problem is that Wisconsin doesn't yet have it.

At the Olympia Resort on Thursday, several dozen representatives of business, civ......

Full article >>> 's economy, he added. "Creative people attract creative people."

Wisconsin has assets, such as a high quality of life and excellent academic institutions. But the state is beset with a Midwestern attitude that discourages brash, bold thinking. "We've got to have a swagger," Hendee said.

Ross Devol, director of regional economics at the Santa Monica, Calif.-based By Katherine Esposito 10/14/05

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