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Talking Bout My Generation: The Evolution of Online Marketing Research

be a concern. As a result, its not a bad idea for companies to use a third-party research company to manage surveys. These companies can often guarantee that participant identities will not be disclosed.

Nevertheless, companies are finding ways to use the Internet as an effective tool for qualitative research. For example, Hershey uses Internet research it to test products. Procter & G......

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Source:wistechnology.com By Troy Janisch 10/26/03


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