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Talking Bout My Generation: The Evolution of Online Marketing Research

e repeated with less effort.

Speed
The timeline for online research is compressed. A traditional consumer survey taking three or four weeks might be completed online in as little as 10 days.

Anonymity
Online research that is not distributed via email provides customers with complete anonymity. This can be helpful when market research includes personal questions. Som......

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Source:wistechnology.com By Troy Janisch 10/26/03


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