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Talking Bout My Generation: The Evolution of Online Marketing Research

Utilizing reliable market research on an ongoing basis is the most effective way to ensure a successful marketing campaign. Nevertheless, for many companies, the benefits of conducting marketing research and the costs of conducting marketing research always seem to be at odds:

Marketing research can be expensive. Not knowing your customers needs can be costly.

The traditional so......

Full article >>> e repeated with less effort.

The timeline for online research is compressed. A traditional consumer survey taking three or four weeks might be completed online in as little as 10 days.

Online research that is not distributed via email provides customers with complete anonymity. This can be helpful when market research includes personal questions. Som......

Full article >>> be a concern. As a result, its not a bad idea for companies to use a third-party research company to manage surveys. These companies can often guarantee that participant identities will not be disclosed.

Nevertheless, companies are finding ways to use the Internet as an effective tool for qualitative research. For example, Hershey uses Internet research it to test products. Procter & G......

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'"/> By Troy Janisch 10/26/03

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