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Successful Wisconsin VC sets sights on data integration and mass storage

Trevor D'Souza finds treasures in decidedly unromantic spots like little beige offices and IT industry conferences. A managing director at Milwaukee-based private equity firm Mason Wells, he is the sleuthing type.

And though Mason Wells typically devotes its IT venture capital to unknown startups with huge growth potential, D'Souza likes to beat the......

Full article >>> roviders have ready access to it.

"You have to prove that you deserve to be there," Markham said of attracting a VC's attention. "You've got to have quantifiable prospects, basically. That's probably the key to the whole thing."

During his portion of a session called "Where is the Money?" at Fusion, D'Souza said Mason Wells, for its part, prefers investing in software products ov......

Full article >>> ch as TeraMedica, Mason Wells has shown a good deal of prescience. And that's one thing even entrepreneurs with a slam-dunk idea should remember smart investors can make good ideas even better.

"Besides being a practitioner, I'm also a student of venture capital, and a lot of the very successful companies did not start up with the business plan that they ultimately ended up with," D'Souz......

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'"/> By Lincoln Brunner 03/14/05

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