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Style Without Substance: Will HTML Email Survive Abuse?

While Internet pop-up windows exhale a dying breath, HTML-based email messages find themselves glimpsing a similar fate. Surveys in 2003 are showing that plain text email messages are becoming more popular, and more successful, than HTML counterparts.

A July 10, 2003, Lucid Marketing survey indicated that 53% of AOL respondents......

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This needs to change.

Each poorly-constructed HTML email fuels a decline in the effectiveness of HTML email as an effective marketing and communication tool.


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'"/> By Troy Janisch 08/05/03

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