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Storytelling makes a comeback in an unlikely place

Lori Silverman Source: Partners for Progress
MADISON, Wis. Members of the World Future Society came together recently to hear a story of an emerging trend in the corporate world the use of storytelling as a business tool.

Lori Silverman, owner of the consulting firm Partners for Progress and co-author of the organizational performance book Critic......

Full article >>> ms of the sorts of results we would like to get.

As a narrative example, Silverman told a story she had heard which began at the United Way of America, which wanted to revamp its strategy. With hundreds of divisions scattered around the country there was no community or understanding, and money distributed to causes was given in all the wrong places.

Taking the advice of consulta......

Full article >>> tion and create new stories. All those stories were then fitted together, and were used to create the philosophy and vision for the department. With this strategy, a company built its new business plan in only six hours.

Its taking another approach, to take the left-brain information and combining it with the right side to make sense of it all in very short time, Silverman said.


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'"/> By Les Chappell 09/13/04

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