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Stay in the driver's seat, but don't ditch technology

Technology drives business. Whoa! Put down those pitchforks and torches! Calm down, people! Easy. I am not trying to start some kind of technology for technology's sake argument here. It's very clear that not even the people who are in the business of building and selling technology should head down that path. However, in the last twenty or so years as wave af......

Full article >>> iter, I come across a phrase so sweet it almost kills me to have to put quotes around. That's how much I wish I'd said it first. Recently, listening to Mike Atkin speak as part of a UW Executive Education breakfast series on the business impacts of technology, I had one of those moments.

Mike is the executive vice president of brand marketi......

Full article >>> invisibly, can be summarily excluded from any boardroom discussions. What I hope is being said is that we can't let technology drive our business blindly anymore. We've been down that road, and nobody wants to go there again.

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