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State campaign seeks to reverse negative perception of manufacturing work

Fond du Lac, Wis.-- Careers in manufacturing are high-wage and high-tech. Yet, a future workforce shortage may be on the horizon. It appears a negative public perception - one that brings to mind low wages, assembly-line work and lay-offs - is thwarting young adults from pursuing manufacturing careers across the country. This despite a projected need for 10 million new skilled workers by 20......

Full article >>> ly surveyed by WTCS expect to boost employment - adding 8,700 positions - during the next two years, according to Holmes. "Highly trained manufacturing professionals are in demand," she insists. "Yet enrollment has dwindled. We saw the need to try to change the image of manufacturing immediately. We knew we needed to start here at Moraine Park."

With college deans and instructors backing ......

Full article >>> antaneous; the other is a longitudinal attitude emphasizing a future career and great life," said Holmes. "In order to pull it off, we knew it needed to be a multimedia campaign and that the components of it were going to be costly for the college."

Holmes admits it's not common for a technical college to back such a huge campaign - one dependent on relaying messages and images via televi......

Full article >>> rs." A consortium of colleges, including NWTC, Moraine Park, Fox Valley Technical College and Lakeshore Technical College, are sharing overlapping media costs related to the campaign, including TV and radio advertising. "We couldn't do this by ourselves," said Duckett.

Designed to last two years, "I am Wisconsin Manufacturing" aims to change public perception of manufacturing via posters......

Full article >>> s a Wisconsin based writer. She is a frequent contributor to a variety of publications representing an array of industries, including insurance, education, corrections, real estate and laundry, among others.

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Source:wistechnology.com By Haley Jorgensen 11/09/05


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