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Simplicity beats complexity every time

ence space (If you are interested in the dynamics of choice, I recommend the book The Paradox of Choice by Barry Schwartz).

Certainly, there are a small fraction of high-end computer-phile customers who buy bells and whistles by the pound. They want their electronics programmable and complex. And I would wager they number something less than 10% of the over all market for digital media an......

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Source:wistechnology.com By Chris Shipley 11/09/04


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