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Simplicity beats complexity every time

Last week I was talking to a Web developer and used one of my favorite UI words: disambiguate. Its meaning: to differentiate among a set of items or choices, to clearly understand the meaning or purpose of each element, of each choice.

In the context of my conversation with the developer, I said readers had no evident way to differentiate among the tabs of a ......

Full article >>> ence space (If you are interested in the dynamics of choice, I recommend the book The Paradox of Choice by Barry Schwartz).

Certainly, there are a small fraction of high-end computer-phile customers who buy bells and whistles by the pound. They want their electronics programmable and complex. And I would wager they number something less than 10% of the over all market for digital media an......

Full article >>> er magazines, including PC Week, PC Magazine, PC/Computing, and InfoWorld, US Magazine and Working Woman. She has written two books on communications and Internet technology, has won numerous awards for journalistic excellence, and was named the #1 newsletter editor by Marketing Computers for two years in a row. To subscribe to DEMOletter please visit:

Source:wistechnology.com By Chris Shipley 11/09/04


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