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Show customers leadership, not gamesmanship

I never cease to be amazed by the games that some companies play with their customers in their neverending quest to goose up revenues and shore up profits. Most of these gambits end up aggravating customers rather than pleasing them. Lately, things have gotten ridiculous enough to make one yearn for the good old days of those intrusive evening telemarketing calls.

And Im not talking about......

Full article >>> shoddy treatment of customers.

At best this kind of behavior can be described as going through the motions managing customers as just so many numbers, not individual clients. But in many instances the reality is far darker. Some companies are playing a systematic game of gotcha creating opportunities wherever they can to zing customers for fees and penalties. Far from operating on autop......

Full article >>> r friendly, and performing at a kick-butt pace. Do you want to delight rather than disgust your customers? Then start leading the service game and stop playing games with your customers. Your customers will be happier and so will your talent.

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Tony DiRomualdo is a business researcher, writer, and advisor with Next G......

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Source:wistechnology.com By Tony DiRomualdo 10/12/04


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