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Seven reasons new technology product development goes astray

CHICAGO Developing new products is one way businesses can create organic growth (or growth other than by acquisition). The legendary expert in new product development (NPD) is Rubbermaid, which launches a new product every day.

New products can be sold into existing markets or new markets. The most difficult kind of development and......

Full article >>> other department.

3) Your sales folks overhang the market. Your idea is great but it takes too long to get the product built and launched and a competitor beats you to market.

4) Your sales materials are written by engineers when the sale is executed with CEOs (or theyre written by the technically challenged when the sale is executed with engineers). You
Full article >>> e to wear. New product development is one area that must go as smoothly as possible and like atomic clockwork.

The real strategic value of marketing in the NPD process is having someone within the facility to think through the million and one things that might go wrong and the plan b that can be implemented so things keep rolling on schedule.

Its having the vision to see how ev......

Full article >>> ndardized. Everyone marches in the straight lines that are drawn on the floor. Even if youre not planning on being a consumer giant some day, this is one area in which its worth spending time on Six Sigma quality planning.


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'"/> By Cheryl Gidley 07/12/04

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