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See how they run: Radio ads and Google

Now that Google has simplified local and national radio advertising for small business by integrating audio ads into its offerings, and its Audio Ads network includes hundreds of radio stations across the United States, what does it mean for marketers who need to create a radio ad?

For one thing, more accessible ad invento......

Full article >>> ers can target their ad by location, station type, day of the week, and time of day. How the campaign actually runs depends on your bid.

Google sends bids to radio stations. At the beginning of each broadcast day, stations auction off their available ad spots to the Google advertisers that are willing to pay the most.

For marketers who need to create a radio ad, Google offers as......

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According to a recent Arbitron/Coleman study, radio is one of the most advertising-friendly mediums. To many listeners, advertising is accepted as part of the general radio listening experience.

That may be why the study shows that radio stations typically retain 92 percent of their lead-in audience during commercial breaks. Morning com......

Full article >>> he opinions expressed herein or statements made in the above column are solely those of the author, and do not necessarily reflect the views of Wisconsin Technology Network, LLC.

WTN accepts no legal liability or responsibility for any claims made or opinions expressed herein.......

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'"/> By Troy Janisch 03/13/07

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