In the late '90s, a constant parade of start-ups came through my office showing business plans that relied on "monetizing eyeballs" and revenue sharing to generate an income and achieve some splendid valuation. We all know how that story ended: companies - eBay, Amazon, Yahoo, Google, and a very few others - that presented a strong value proposition to consumers weat......Full article >>>
r customer revenue. Effectively, these businesses are held hostage to the revenue-sharing and engineering of Google and other ad networks. It may be an easy way to get some cash through the door early on, but it isn't sufficient to building a valuable growth business.
Second, and I may well be alone in this belief, I don't think ad models are going to continue to generate revenue on the G......Full article >>>
audience would follow it there - because the audience likes the show, not the ads. And when they have to pay for what they want, they will do so.
The software industry, however, in large measure has become afraid to ask people to pay. Ultimately, this devalues not only the application, but also the industry.