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Search engine optimization: What's the word?

Most effective search engine optimization (SEO) tactics have one thing in common: keywords. By anticipating the search terms used by customers and incorporating them into a web site, marketers can boost their site's natural search engine ranking.

Obtaining a desirable search engine ranking requires good information about the keywords and keyword phrases that......

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Icon Interactive's Keyword Suggestion Toolhelp find keywords related to the words you enter and displays the popularity of the term.

Adapt Keyword Finder Betaemails you a report of alternative keywords related to those you enter.

Full article >>> clude keywords and phrases.

Incoming links that contain keywords within the text of a link also are viewed as more relevant than links without keywords. Links that use phrases like "click here" or "learn more" are less relevant. In addition, text links that only contain a company's name aren't relevant for keyword searches that leave out the name.

SEO is not about being highly ra......

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'"/> By Troy Janisch 09/13/06

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