Marketers with national brands are learning to love satellite radio because it can be a great way to take a small budget and do big things with it.

Satellite radio is nationwide and provides a format for every listener and for every advertiser. A satellite radio campaign can be more cost effective to produce, air and manage than a national TV or local AM/FM......

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Most people subscribe to satellite radio because they don't like AM/FM offerings in their local community. According to a 2005 study of 500 satellite radio users by Eldon University, the most frequently mentioned reason cited by enthusiasts for adopting satellite radio was dissatisfaction with the programming on AM/FM radio. The study said that satisfaction among satellite radio enthu......

Full article >>> he ability to produce radio ads for marketers. In fact, the recording studios and talent provided by Sirius or XM will likely surpass the quality of producers in your local market. During a recent test campaign, we provided SIRIUS with three radio scripts which they produced to our specs (with voice talent, sound affects and music) in less than a week.

The better a marketer knows radio, t......

Full article >>> and XM allow you display a message on the LED display of their receiver. This means that you can show your company's website address or toll-free phone number during the duration of the ad. Since it's unlikely that individuals will remember a spoken telephone number in a commercial or have a pen and paper handy when listening to your ad. Consider sending individuals to your web site rather than t......

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Source:wistechnology.com By Troy Janisch 04/06/06


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